We were tasked with launching Instagram’s app, IGTV (Basically what has now become IG Reels) . A place for vertical content that reimagines the standard 16:9 viewing experience format. We created a series of mini films demonstrating that some of the best content on the internet gets even better in 9:16.

My partner Cecilia and I directed two of the films.

Client: Instagram
Agency: W+K Amsterdam
Creative Director: Thierry Albert, Cal Al-Jorani
Creatives: Cecilia Pignocchi, Andrew Duncan, Cassandre Gouraud
Directors: Bum Bum @Canada
Directors & Animators: Pensacola, Manson, Scorpion Dagger.